We stand out as different than the rest.
For a list of reasons we think you’ll like.

We shape perception, promote understanding and
influence behaviors through smart communication planning
and creative communication solutions.

 

Combining the best in communication, technology,
design and production in a single offering.

Who We Are

SPIRE | ZABIT has decades of experience in delivering creative, effective, cutting-edge communication solutions. We specialize in marketing, HR, benefits and change management communications and we deliver award-winning work for a long list of household-name clients. From startups that turned into Fortune favorites to the biggest companies on the planet.

  • Our impressive team includes the best talent in the business. Brand and communication strategists, audience research analysts, creative directors, graphic designers, writers, digital and social media experts and production and project managers.
  • The best testimonial for our team’s subject matter expertise is that the true subject matter experts—healthcare and retirement plan providers, financial institutions, creative agencies and consultancies—hire us to do their communications.
  • Unlike others, we assemble a team for a client project based on the right people who are best suited to do the job. Not who is on the bench in need of billable hours.
  • We use top-level talent to get the job done right and we still stay on budget. And once we define scope, we present a not-to-exceed fee to deliver the work. No surprises at invoice time.
  • And our clients say we are awfully fun to be with.

They say it's not bragging if you can back it up.

  • We were invited three times to give counsel to The White House on strategic communication issues of national import.
  • We won over 150 awards of excellence for communications and film/video productions including two Emmy nominations.
  • A college textbook on communications devotes a section on how we pioneered an integrated approach to communications.
  • The president of Fortune magazine's Fastest Growing Company in America invited us to help them develop their company mission and vision statements and their internal and external communication strategy.
  • A book on mergers and acquisitions devotes a chapter on our approach to assessing cultural compatibility between the acquiring company and its target.
  • Our work has been featured in major media including a cover story for Business and Health magazine, the front page of the Wall Street Journal, the London Times, Forbes Magazine, network television and more.
  • And when the largest company in the world asked us to deliver on the impossible, we did. And with amazing results, reviews and recognition from their management, employees, the C-Suite and their Board of Directors.

What We Do

The scope of our projects is typically end-to-end from a process and delivery perspective. The variations tend to be the media and services we are called upon to develop and deliver based on the client needs and requirements. Typical elements within our scope of services include:

  • Objective setting and reasons why.
  • Learning about audiences and existing communication channels. Identifying project teams and critical stakeholders. Reviewing existing research data and background documentation.
  • Defining the scope of the project, what's changing, reasons for change, timelines and budgets.
  • Identifying teams and resources. Defining team member accountabilities.
  • Strategy development and tactical work plan definition.
  • Qualitative research including designing and conducting focus groups and interviews and summarizing findings.
  • Quantitative research including written and online survey development and assessment.
  • Ethnographic research and assessment.
  • Print production including digital, lithography, personalized and on-demand.
  • Digital media including websites, interactive and social media development.
  • Production of videos including script writing, directing and design.
  • Conducting leadership content and presentation training for management and other critical messengers.
  • Facilitating and/or conducting executive and boardroom briefings, and other audience meetings and/or presentations.
  • Content and positioning messages development for all media to support HR, benefits, corporate, and change communications for all stakeholders.
  • Content development and messaging for all existing communication media directed to our client audiences within and outside of the organization.
  • Creative direction, graphic design, production, logistics and project management.
  • Consulting and communication services to facilitate internal brand alignment, employee engagement and HR and benefits brand architecture.



Client Credentials

Here is a partial listing of clients for whom we have provided communication services.

The White House

Office of the Vice President
Special Advisor to the President
White House Communications Staff

High-Tech Companies

AMD
Apple Inc.
Applied Materials
Cirrus Logic
Cisco Systems, Inc.
Dell Inc.
HP
Intel Corporation
KLA-Tencor
NEC Corporation
NEC Electronics, Inc.
Oracle
US Computer Services
Vantis Inc.
Xerox (XNE)

Manufacturing & Industrial

The Boler Companies
Chevron
Del Monte Foods
Frito-Lay
Pepsico
Pitney Bowes
Shell/Texaco

Health Care

Alta Bates Medical Center
Alza Corporation
Anthem Inc.
Blue Cross of California
Kaiser Permanente
Lucile Packard Children’s Hospital
The Permanente Medical Group, Inc.
Stanford Hospital
Sutter Health
Wellpoint

Gaming/Hospitality

Circus Circus Enterprises, Inc.
Harrah’s
MGM Grand
Mirage
Station Casinos, Inc.
Stratosphere
Trump Properties

Insurance Companies

Aetna
California Casualty
Cigna
Fireman’s Fund Insurance Co.
New York Life
Prudential
Transamerica Corporation
Vision Service Plan

Retail Companies

Esprit
Levi Strauss
Nordstrom, Inc.
Spiegel
Staples
Starbucks
Walmart
Williams-Sonoma

Utilities & Communication

AT&T
Indianapolis Power & Light
Indiana Power & Light
Nevada Power Company
Unisys

Financial Industry

Barclays Bank
Charles Schwab
Fidelity Investments
Franklin Templeton Investments
Transamerica Asset Management Trust
Company of the West
Union Bank
Visa Inc.

Other

American Airlines
Bechtel
The Chronicle Publishing Co.
The Walt Disney Company
Federal Express
IAM National Pension Fund
L’Oréal Group
McKesson Corporation
Paper Industry Union Pension Fund
Reader’s Digest
Spherion
Travelocity
United Airlines

Our Partners

We are proud to introduce our elite roster of creative design and advisory services partners that complement the SPIRE ZABIT total solutions offering. Our ability to bring in high-level specialty talent offers our clients a seamless solution delivered by the right combination of resources.

Bonfire Red

Tank

Evviva Brands

BrandTransact Worldwide

Tenet

Liquid Agency

Jellyvision

Creative Design Partner

Bonfire Red based in Columbus, Ohio is an award-winning creative studio founded in 2011 on the belief that a small, focused team can deliver a more powerful brand language and experience than most larger, full-service agencies.

BonfireRed.com

Creative Design Partner

Founded in 1994, Tank is a full-service, multidisciplinary design, communications and branding agency with offices in Cambridge, New York and San Francisco.

tankdesign.com
tankdesign.com

Advisory Services Partner

Evviva Brands is dedicated to creating brand strategies that connect a company’s employer brand to their corporate brand. Their purpose is to increase employee engagement and internal and external brand value.

evvivabrands.com
evvivabrands.com

Advisory Services Partner

BrandTransact is an advisory firm that addresses the issues and opportunities on how brands impact M&As, IPOs as well as company transformation events, funding opportunities and everyday business operations.

brandtransact.com
brandtransact.com

Advisory Services Partner

Tenet helps its clients strengthen the bonds between brand and customers across multiple channels by leveraging the integrative power of branding through analytics, strategy development, design, technology and communication disciplines.

tenetpartners.com

Advisory Services Partner

Liquid Agency believes branding is an ongoing process that should drive authentic and continuous change within organizations. They deliver a comprehensive set of services designed to transform the way brands connect with their audiences across every brand touchpoint, enabling their clients to build more relevant relationships with customers, employees, partners and shareholders.

liquidagency.com

Advisory Services Partner

Jellyvision talks people through big life decisions, like selecting a health insurance plan, saving for retirement, managing finances, and navigating a career. Our recipe: behavioral science, cutting-edge tech, great writing, purposeful humor and original animation.

jellyvision.com

Let's talk.

Corporate Offices
1 First Ave
Peabody MA 01960

617.832.1926

info@spirezabit.com